Privacy Policy
1. About this Privacy Policy
GPS RIDE PTY LTD ("GPS RIDE", "we", "us" or "our") respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, hold, use, disclose and protect personal information when you interact with GPS RIDE, including when you use our website, contact us, request or use our services, make a booking, communicate with us, or otherwise deal with us.
We aim to manage personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), where those laws apply to us.
This Privacy Policy should be read together with any other privacy notices or terms that we provide at the time we collect your information.
2. What personal information do we collect?
Depending on how you interact with us, we may collect and hold personal information such as:
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Your name and title.
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Telephone and mobile numbers.
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Email address.
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Residential, business or pick-up/drop-off addresses.
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Booking and service details.
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Information about your communications and interactions with us.
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Payment and transaction information, where necessary to process payments.
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Information relating to customer enquiries, feedback, complaints or requests.
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Information provided when you use our website, online booking systems or other digital services.
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Information relating to drivers, contractors, suppliers or business contacts where relevant.
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Vehicle, trip or journey information where necessary to provide our services.
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GPS, location or journey information where this functionality is used in connection with our services.
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Technical information such as IP address, browser type, device information and website activity where collected through our digital services.
We will generally only collect sensitive information where it is reasonably necessary and permitted by law.
3. How do we collect personal information?
We may collect personal information:
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Directly from you when you contact us.
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When you make an enquiry or booking.
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When you use our website or online services.
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When you communicate with us by telephone, email, SMS or other communication channels.
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When you provide information to our staff, drivers or representatives.
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From third parties where permitted by law and reasonably necessary for our business activities.
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Automatically through our website or digital systems, including through cookies and similar technologies where applicable.
Where reasonable and practicable, we will collect personal information directly from you.
4. Why do we collect and use personal information?
We may collect, hold, use and disclose personal information for purposes including:
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Providing and managing our services.
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Processing and managing bookings.
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Communicating with customers.
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Confirming or changing bookings.
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Providing customer support.
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Processing payments and transactions.
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Managing accounts and customer relationships.
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Managing drivers, contractors, suppliers and business relationships.
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Responding to enquiries, feedback and complaints.
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Maintaining records required for business, legal, accounting or regulatory purposes.
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Improving our services, website and customer experience.
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Detecting, preventing and addressing fraud, misuse, security incidents or other unlawful activity.
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Protecting the safety and security of customers, staff, drivers and other people.
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Sending service-related communications.
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Sending marketing communications where permitted by law and, where required, with your consent.
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Complying with legal obligations and responding to lawful requests from government or law enforcement authorities.
We will not use or disclose personal information for purposes unrelated to the purposes for which it was collected unless permitted or required by law, or otherwise authorised by you.
5. GPS and location information
Where GPS or location functionality forms part of our services, we may collect location or journey information to the extent reasonably necessary to provide, manage, monitor or improve those services.
This information may include vehicle or journey location, route information, pick-up and drop-off information, and related timestamps.
We will take reasonable steps to ensure that location information is handled appropriately and only used or disclosed for legitimate business, service, safety, legal or other permitted purposes.
If you use a third-party application or service that provides GPS or location functionality, that third party may have its own privacy policy governing how it handles your information.
6. Cookies and website technologies
Our website may use cookies and similar technologies to operate the website, remember preferences, understand website usage, improve functionality and, where applicable, support analytics or marketing.
Cookies are small files or pieces of information stored on your device by a website.
You can generally adjust your browser settings to refuse or delete cookies. However, disabling certain cookies may affect the functionality of our website.
Where third-party analytics, advertising or other technologies are used, those providers may collect information in accordance with their own privacy policies.
7. How we hold and protect personal information
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.
Depending on the nature of the information, security measures may include:
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Access controls and restricted access to personal information.
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Password and authentication controls.
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Secure information systems and storage.
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Appropriate physical security measures.
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Staff and contractor privacy and security practices.
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Reasonable measures when using third-party technology and service providers.
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Procedures for responding to suspected privacy or security incidents.
No method of storing or transmitting information is completely secure. While we take reasonable steps to protect personal information, we cannot guarantee absolute security.
8. Who may we disclose personal information to?
We may disclose personal information where reasonably necessary for the purposes described in this Privacy Policy.
Depending on our business operations, recipients may include:
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Our employees, drivers, contractors and service providers.
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Booking, scheduling or customer-management providers.
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Payment processors and financial institutions.
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Technology, hosting, cloud storage and IT service providers.
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Professional advisers such as accountants, lawyers and insurers.
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Government agencies, regulators, law enforcement bodies or other authorities where required or authorised by law.
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Other parties where you have provided consent or where disclosure is otherwise permitted or required by law.
We will take reasonable steps to ensure that third parties who handle personal information on our behalf do so appropriately.
9. Overseas disclosure
Some technology, cloud, payment, communications or other service providers we use may store or process personal information outside Australia.
Because our service providers and technology arrangements may change from time to time, the countries in which information may be stored or processed can vary.
Where the Australian Privacy Principles apply, we will take reasonable steps to comply with the requirements relating to overseas disclosure of personal information.
10. Marketing communications
We may use your contact information to provide information about our services, offers or other matters that may be relevant to you, where permitted by law.
You can opt out of receiving marketing communications at any time by following the unsubscribe instructions in the communication or contacting us using the details below.
Opting out of marketing communications will not prevent us from sending important service-related or transactional communications where necessary.
11. Accessing your personal information
You may request access to personal information that we hold about you.
To make an access request, contact us using:
Email: admin@gpsride.com.au
Phone: +61 406 333 983
We will deal with your request in accordance with applicable privacy laws.
In some circumstances, we may be unable to provide access to particular information, including where an exception under applicable law applies. If we refuse access, we will generally explain the reason for the refusal and any available options.
12. Correcting your personal information
We take reasonable steps to ensure that personal information we collect, use and disclose is accurate, complete and up to date where required.
If you believe information we hold about you is incorrect, incomplete, misleading or out of date, please contact us and request a correction.
We will consider and respond to your request in accordance with applicable privacy laws.
13. Anonymity and pseudonymity
Where it is lawful and practicable to do so, you may deal with us anonymously or by using a pseudonym.
However, this may not be possible where we need to identify you to provide a service, process a booking or payment, comply with legal requirements, protect safety or security, or otherwise perform a necessary business function.
14. Retention of personal information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to provide services, maintain business and financial records, resolve disputes, meet legal or regulatory obligations, and protect our legitimate business interests.
When personal information is no longer required, we will take reasonable steps to securely destroy or de-identify it, where appropriate.
15. Privacy complaints
If you believe GPS RIDE has handled your personal information in a way that does not comply with applicable privacy laws, you may make a privacy complaint.
Please contact us first so that we have an opportunity to investigate and resolve your concern.
Privacy contact: GPS RIDE PTY LTD
Email: admin@gpsride.com.au
Phone: +61 406 333 983
When making a complaint, please provide as much relevant information as possible, including the nature of your concern and any relevant dates or communications.
We will acknowledge and investigate complaints and will take reasonable steps to resolve them in a fair and timely manner.
16. Complaints to the Office of the Australian Information Commissioner
If you are not satisfied with our response, or if you believe your privacy complaint has not been appropriately resolved, you may be able to contact the Office of the Australian Information Commissioner (OAIC).
The OAIC provides information about privacy rights and privacy complaints through its website.
Office of the Australian Information Commissioner (OAIC)
17. Third-party websites and services
Our website or communications may contain links to third-party websites, applications or services.
Those third parties have their own privacy practices and policies. GPS RIDE is not responsible for the privacy practices of third-party websites or services that we do not control.
We recommend reviewing the privacy policy of any third-party service before providing personal information.
18. Children's privacy
Our services are not specifically directed at children.
Where we become aware that personal information has been collected from a child in circumstances where collection was not appropriate or permitted, we will take reasonable steps to address the situation in accordance with applicable law.
19. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, technology, services, legal requirements or privacy practices.
The updated version will be published on our website with a revised "Last updated" date.
We encourage you to review this Privacy Policy periodically.
20. Contact us
If you have questions about this Privacy Policy, want to request access to or correction of your personal information, or wish to make a privacy complaint, please contact:
GPS RIDE PTY LTD
ABN: 51 700 538 18
Email: admin@gpsride.com.au
Phone: +61 406 333 983
Last updated: 12 August 2026

